MTV new Logo ready for 2008 Music Awards

MTV has unveiled a new logo to represent the 15th annual MTV Europe Music Awards, which will be held at the Liverpool Echo Arena.

The inspiration for the logo was drawn from a number of influences, including Japanese futuristic themes, anime, and heavy industry.

It was also created to be used across multiple platforms including the internet, mobile and television.

Over the course of the next six months the logo will be seen on 21 MTV channels across Europe, as well as all off-air marketing and advertising.