Last year's hit ad was Cadbury's gorilla drumming to Phil Collins. Cadbury's efforts to repeat the trick have not yet worked - an advert about airport baggage lorries racing unluckily coincided with the Heathrow Terminal Five problems. Brains already seems destined to be the memorable advert of 2008.
What is wonderful about the advert is the care obviously taken over it. Some of it was done by highly skilled puppeteers following choreography, and some by clever computer work converting a digitally scanned real dancer into the image of Brains. But even there, they have taken the trouble to make Brains dance like a puppet trying to dance like a real dancer.
Does this advert clash with the Specsavers Thunderbirds themed advert? Has the Thunderbirds theme been done?
Even though this advert has cleverly tied up the name of the product and the name of the character in the slogan - "Brains perform best when they're hydrated", this advert could be used to advertise any type of product and I believe may be one of its weakest points.
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